Comments on: Start Thinking Community!

by: gary

Sun, 10 Jun 2007 12:12:01 +0000

gary…

I Have Met Salesmen And Women Who Don’t Actually Practice What They…

by: Tima

Wed, 18 Apr 2007 07:10:50 +0000

nice photos of this blog

by: Sara Wilson

Thu, 05 Apr 2007 08:00:41 +0000

Excuse, and what you think concerning forthcoming elections?

by: Azzurra

Sun, 05 Nov 2006 02:34:55 +0000

Buon luogo, congratulazioni, il mio amico!

by: Scot

Thu, 25 May 2006 17:07:25 +0000

There’s one big difference between the BBC and most businesses - it’s that most of the BBC isn’t a business (I doubt there are that many organizations on Earth that are quite like the BBC). One of the main motivations for the Creative Archive is that Licence Fee payers (ie, tax payers, as the TV Licence is government enforced and mandatory for any TV owning household in the UK) get something back from thier “investment” in the BBC. The BBC needs to be community focused, because they are a part of the community in the same way schools and libraries are. The BBC exists to “inform, educate and entertain” and not to make a profit - except for the profit making parts that sell programme rights outside the UK and sell DVDs and magazines in the UK, but then the profits go back into the non profit parts of the organization and not to any shareholders. It’s these commercial parts that might be threatened by misuse of the archive - but the commercial parts are suppossed to be subserviant to the “public service” core of the BBC. So while there is something to be learned by businesses from the BBC’s Creative Archive and it’s other online community activities, it should always be remembered that these activities are effectively government funded and the normal rules of business don’t apply.

by: A Virtual Cultures Compulsory Blog » Blog Archive » Copywrong

Tue, 23 May 2006 13:01:29 +0000

[...] Vitamin published an interesting article recently entitled “Communitites: Good or Evil?” which raised some interesting points about community website development for corporate gain (and it’s perceived dangers). What caught my eye, however, was the mention of the BBC’s ‘creative archive‘ in which select resources form BBC’s programming is made available on the web under a series of Creative Commonsesque public licenses. What a fantastic move! [and how the hell did this evade my notice so long?!] I’ve never been able to understand media broadcasters and distributors’ litigious approach to online sharing. Well that’s not entirely true - I understand it, I just think it’s overwhelmingly stupid and uninformed. Take for example two situations of broadcast content being distributed on the internet; Sky One’s ‘real life Simpsons’ clip and NBC’s ‘Lazy Sunday’ sketch from Saturday Night Live. [...]

by: Ben Rowe’s Blog » Communities - Good or Evil?

Tue, 16 May 2006 20:55:16 +0000

[…] Over at Vitamin, Jeffrey Kalmikoff has written a superb article about building communities. They key points that he raises are: […]

by: Andy Howard

Wed, 10 May 2006 12:48:54 +0000

Power to the… community…

…Not only do your customers tell you exactly what they want, they essentially create and perpetuate the market for you. Community building is not just about slapping a mesageboard on your site, there are all kinds of inventive ways to get your cu…

by: Solt.biz

Wed, 10 May 2006 11:59:23 +0000

Start Thinking Community!…

Why are businesses so frightened to hear what customers think? Communities are viewed with suspicion but they’re pure gold when it comes to customer relations.

Do you have a community or just a customer base?
Is your business ‘community compatib……

by: Andy Brudtkuhl

Tue, 09 May 2006 20:08:02 +0000

In the end it’s about managing the edge where your clients meet your company.

There’s two ways to approach the edge - 1) inclusion 2) exclusion.

If you include clients in the edge you are essentially adding value to their experience by creating community with other users and with your company.

Exclusion, the standard corporate practices, creates secrets along the edge which seeps internally into the corporation. This is a lose lose situation.