Comments on: Copywriting for eCommerce http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce Vitamin Features Fri, 8 Aug 2008 20:58:41 +0000 http://wordpress.org/?v=2.0 by: diane http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-320377 Tue, 29 Jul 2008 23:25:02 +0000 http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-320377 I wasn't crazy about *either* the first or the second copy example. The first was too fluffy, and the second sounded too self-congratulatory, IMHO---"we've done this, and we've done that." But I do think it was good that the second example backed up its claims with facts: The new Sock Saver works better because.... Maybe cut out some of the "Aren't we cool; we really listen to our customers" stuff and get into those benefits / substantiations sooner? I dunno. Just a thought. Also--how about bullets? I swear by the little things, myself. Even after nearly nine years in e-commere copywriting (and 28 years in direct-response copywriting), I have TONS to learn. So, take it from whence it comes...but ISTM that the more skimmable the copy is the better. You can justify adding more copy (= more benefits) if you "bulletize" it and make it skimmable, I think. Have mercy on today's time-starved customer, whose eyes get sore from scanning computer screens. Bullets Rule! ;-) I wasn’t crazy about *either* the first or the second copy example. The first was too fluffy, and the second sounded too self-congratulatory, IMHO—”we’ve done this, and we’ve done that.” But I do think it was good that the second example backed up its claims with facts: The new Sock Saver works better because….

Maybe cut out some of the “Aren’t we cool; we really listen to our customers” stuff and get into those benefits / substantiations sooner? I dunno. Just a thought.

Also–how about bullets? I swear by the little things, myself. Even after nearly nine years in e-commere copywriting (and 28 years in direct-response copywriting), I have TONS to learn. So, take it from whence it comes…but ISTM that the more skimmable the copy is the better. You can justify adding more copy (= more benefits) if you “bulletize” it and make it skimmable, I think. Have mercy on today’s time-starved customer, whose eyes get sore from scanning computer screens. Bullets Rule! ;-)

]]> by: How to Write Great Product Descriptions | Product Copywriting | DoublePlus http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-317855 Fri, 25 Jul 2008 01:41:05 +0000 http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-317855 [...] Another website that has a lot of useful information about copywriting is Marketing Words. In fact, that's how I found out about the 73 widgets ebook. There's also a nice article at Vitamin. [...] […] Another website that has a lot of useful information about copywriting is Marketing Words. In fact, that’s how I found out about the 73 widgets ebook. There’s also a nice article at Vitamin. […]

]]> by: feddy.ca » Blog Archive » Writing Great Content http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-246895 Fri, 11 Apr 2008 02:06:41 +0000 http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-246895 [...] Accomplishing a personal connection does not require you to write a personal journal or blog. Your site copy can contain that personal touch. First, speak to the reader. Explain your passion, your successes and where you are heading. This may be the reason for starting your crafts store and your plans and dreams for the future or community news and changes. Let the visitor feel your passion and excitement about new endeavours such as new products, goals reached or events. This is further explained in Copywriting for eCommerce on vitamin.com. [...] […] Accomplishing a personal connection does not require you to write a personal journal or blog. Your site copy can contain that personal touch. First, speak to the reader. Explain your passion, your successes and where you are heading. This may be the reason for starting your crafts store and your plans and dreams for the future or community news and changes. Let the visitor feel your passion and excitement about new endeavours such as new products, goals reached or events. This is further explained in Copywriting for eCommerce on vitamin.com. […]

]]> by: All about ecommerce » Varien’s Newest Article: Copywriting for eCommerce http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-121543 Thu, 30 Aug 2007 15:45:04 +0000 http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-121543 [...] We thought we’d give you all a heads up that Varien has another eCommerce article online, this time over at Vitamin, outlining the basics of copywriting for eCommerce. We’re really excited about it, so check out the excerpt below and see the entire article here. Tell us what you think in the article’s comments! “Its important to understand your products target audience before you begin writing. Who, exactly, are you writing for? Grandmothers? Artists? Technophiles? For example, a store that wants to become the ultimate gear source for teenage snowboarders wouldnt use the formal writing style of a site that appeals to middle-aged businessmen. Youre always writing for someone else, and youll keep your copy focused by not forgetting who they are. Once youve identified your copys target audience, decide how to appeal to that audience. Heres where your companys personality has a chance to shine through, setting you apart from your competitors. Remember, even though your competitors sell similar products, they arent you.” [...] […] We thought we’d give you all a heads up that Varien has another eCommerce article online, this time over at Vitamin, outlining the basics of copywriting for eCommerce. We’re really excited about it, so check out the excerpt below and see the entire article here. Tell us what you think in the article’s comments! “Its important to understand your products target audience before you begin writing. Who, exactly, are you writing for? Grandmothers? Artists? Technophiles? For example, a store that wants to become the ultimate gear source for teenage snowboarders wouldnt use the formal writing style of a site that appeals to middle-aged businessmen. Youre always writing for someone else, and youll keep your copy focused by not forgetting who they are. Once youve identified your copys target audience, decide how to appeal to that audience. Heres where your companys personality has a chance to shine through, setting you apart from your competitors. Remember, even though your competitors sell similar products, they arent you.” […]

]]> by: Varien’s Newest Article: Copywriting for eCommerce » eCommerce Cache :: Varien eCommerce Blog :: A blog focused on the design, marketing, and implementation of online commerce http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-118693 Thu, 16 Aug 2007 18:20:22 +0000 http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-118693 [...] We thought we’d give you all a heads up that Varien has another eCommerce article online, this time over at Vitamin, outlining the basics of copywriting for eCommerce. We’re really excited about it, so check out the excerpt below and see the entire article here. Tell us what you think in the article’s comments! “It’s important to understand your products’ target audience before you begin writing. Who, exactly, are you writing for? Grandmothers? Artists? Technophiles? For example, a store that wants to become the ultimate gear source for teenage snowboarders wouldn’t use the formal writing style of a site that appeals to middle-aged businessmen. You’re always writing for someone else, and you’ll keep your copy focused by not forgetting who they are. Once you’ve identified your copy’s target audience, decide how to appeal to that audience. Here’s where your company’s personality has a chance to shine through, setting you apart from your competitors. Remember, even though your competitors sell similar products, they aren’t you.” [...] […] We thought we’d give you all a heads up that Varien has another eCommerce article online, this time over at Vitamin, outlining the basics of copywriting for eCommerce. We’re really excited about it, so check out the excerpt below and see the entire article here. Tell us what you think in the article’s comments! “It’s important to understand your products’ target audience before you begin writing. Who, exactly, are you writing for? Grandmothers? Artists? Technophiles? For example, a store that wants to become the ultimate gear source for teenage snowboarders wouldn’t use the formal writing style of a site that appeals to middle-aged businessmen. You’re always writing for someone else, and you’ll keep your copy focused by not forgetting who they are. Once you’ve identified your copy’s target audience, decide how to appeal to that audience. Here’s where your company’s personality has a chance to shine through, setting you apart from your competitors. Remember, even though your competitors sell similar products, they aren’t you.” […]

]]> by: El éxito de un buen Copy | Espira Tecnologías Web http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-118630 Thu, 16 Aug 2007 09:21:09 +0000 http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-118630 [...] Estas son las conclusiones que puedes ver en el artículo original de Vitamin que además nos descubre varias pautas para acertar en el trabajo del Copy. [...] […] Estas son las conclusiones que puedes ver en el artículo original de Vitamin que además nos descubre varias pautas para acertar en el trabajo del Copy. […]

]]> by: Bryan http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-118343 Tue, 14 Aug 2007 13:46:07 +0000 http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-118343 Thanks. Great article! It seems so often copy writing within a web site is a 3rd, 4th, or fifth priority...A fact of the web that an editor friend of mine bemoans. It's good to see an article that examines the importance of copy and all the places it appears. I cringe sometimes at the copy clients want to place on their site. Copy that does more harm than good. Especially, with the amount of business' deciding to blog we are giving clients enough rope to hang themselves. Time to pull out the old "Strunk & White". I found especially useful the idea about considering your error messages. As the number of competitors explodes for the same services and products, customer service will become more important to users. Thanks again for a thought provoking article. Thanks. Great article! It seems so often copy writing within a web site is a 3rd, 4th, or fifth priority…A fact of the web that an editor friend of mine bemoans. It’s good to see an article that examines the importance of copy and all the places it appears. I cringe sometimes at the copy clients want to place on their site. Copy that does more harm than good. Especially, with the amount of business’ deciding to blog we are giving clients enough rope to hang themselves. Time to pull out the old “Strunk & White”.

I found especially useful the idea about considering your error messages. As the number of competitors explodes for the same services and products, customer service will become more important to users.

Thanks again for a thought provoking article.

]]> by: Words, Words, Words at Like It Matters http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-117649 Thu, 09 Aug 2007 16:36:54 +0000 http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-117649 [...] Vitamin has a new feature on writing and commerce sites. [...] […] Vitamin has a new feature on writing and commerce sites. […]

]]> by: Copywriting for eCommerce (Vitamin) / Web Words / WizarDev http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-117440 Wed, 08 Aug 2007 13:00:36 +0000 http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-117440 [...] Read Copywriting for eCommerce [...] […] Read Copywriting for eCommerce […]

]]> by: spincitydotorg - Interactive Copywriting http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-117296 Tue, 07 Aug 2007 16:45:41 +0000 http://www.thinkvitamin.com/features/biz/copywriting-for-ecommerce#comment-117296 [...] As an interactive copywriter, I’m happy to see Bronwyn Jones’ ALA piece on content influencing design getting so much attention (including a UX mention). She also works for Apple, which makes me a little jealous. Vitamin also ran something on copywriting this week. More standard, by still valuable. Posted by poploser | in Advertising, Marketing, Interactive, Design | [...] […] As an interactive copywriter, I’m happy to see Bronwyn Jones’ ALA piece on content influencing design getting so much attention (including a UX mention). She also works for Apple, which makes me a little jealous. Vitamin also ran something on copywriting this week. More standard, by still valuable. Posted by poploser | in Advertising, Marketing, Interactive, Design | […]

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