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10 years from now what will we look back on as important to the web? That’s what we asked 16 top designers, developers and entrepreneurs. Read what they had to say.

With the Future of Web Apps conference just a few months away and Carson Systems announcing their whistle stop tour across Europe, we thought it’d be a good time to ask the top designers, developers and entrepreneurs across the world what they thought of the future of the web.

We asked them all this question:

“What’s one thing about today’s web (company, technology, movement, etc.) that you think we’ll look back on in 10 years and say ‘that was important’ or ‘that was really a turning point in the history of the web’?”

And here is what they had to say:

Greg Storey, Airbag Industries

“After the crash and the money left the Internet the same people who pioneered web design and development stayed behind and found a way to take the Internet as a platform to the next level. We’ll look back at the last three years as the time when smart, talented people found a way to harness the power of web technologies and turned it into a viable, real-world alternative to traditional applications and media all without the need or assistance of Wall Street or the venture capitalists. It will be a time when skill and talent, not money, ran the show.”

Geoffrey Grosenbach, TopFunky Corporation

“The most impactful change in the last few years has been web developers treating the web as an API. The ability to share resources programmatically through Microformats, RSS, and APIs has not only made life richer for programmers and entrepreneurs, but for the end user as well.”

Jeffrey Kalmikoff, SkinnyCorp

“I think we’ll look back and think it’s amusing how much emphasis people put on “web 2.0”. In my opinion, people spend so much time trying to define it and make their projects “comply” with it, that it’s most likely slowing down what’s certainly to come next. It’s gotten to the point where “web 2.0” is more about the fashion of a website rather than it’s functionality. Hopefully in 10 years, we’ll look back on this all from web 8.0 and have a hearty chuckle.”

Dan Saffer, Adaptive Path

“Ten years ago, in 1997, it was the rise of broadband connections that have made much of the last internet decade possible or, at least, tolerable. The next ten years will be all about mobile-tailored services delivered over the web to mobile devices. The iPhone and Nokia’s N95 are just starting to scratch the surface of what’s possible. We’re starting to see physical locations having metadata attached to them, and it won’t be long before our devices and the mobile web can make that data available to us rapidly and geo-specifically.”

Dylan Schiemann, Sitepen

“I think the single biggest thing was been the spread of both open source and user-driven content. Getting more people involved with publishing, creating, and doing — not just consuming — has made the web and the world a place where people are more empowered to be creative, find their passion, and make a living doing the things they most enjoy.”

John Oxton

“From a designer’s point of view I think the work that has been going on with grids and typography for the web will be viewed as a turning point for sure. Also, Apple’s approach to the mobile web seems quite important, by making it easier, much easier, for designers to deliver content to mobile devices.”

Thomas Fuchs, Wollzelle

“The mid-2000s marked an emancipation from pure informational or static web sites and ported-over desktop apps. The Web grew up to provide for applications and services not possible until then, through the use of the first and foremost resource on the net: people. The “social web” will stay with us for a long time.

Noteworthy, this also influences technology and helps break browser monopolies, which can only be a good thing for the years to come.”

Larissa Meek, AgencyNet Interactive

“One of the most important changes 10 years from now will be the birth of YouTube. User-generated video made the world smaller, giving anyone the ability to be their own filmmaker or even become an instant celebrity. It also reminds us how careful you have to be with your personal life appearing on the web.”

Michael McDerment, Freshbooks

“I think that APIs and connections between various apps will be something that we look back on as a turning point because it ushers in a new world where people can choose the best parts of web apps for their needs and use those to design really effective workflows … especially for the small business markets.”

Keith Robinson, Blue Flavor

“I might be a bit biased because of what I’ve been working on lately (getleaflets.com), but I think the introduction of iPhone, and the latest version of Safari, is going to cause a major change to the web as we know it. It’ll finally make the mobile web interesting to both users and developers in the US and with its support of CSS3 could push browser support and standards to a new level even on the desktop Web. Someday in the next few years we could start to see true standards support across multiple browsers, platforms and devices as well as a very compelling mobile user experience in the hands of a huge number of people around the world.”

Garrett Dimon

“We’re still in the “awkward early teen years” of web services and APIs. Right now it’s more of a novelty where technically savvy people are enabling access to some basic information and other technically savvy people are playing with all of this information under the guise of “mashups” and experimentation.

However, once these APIs are everywhere, the possibilities become much more robust and move from the realm of novelty experiments into truly practical and business-oriented uses. Whether it’s Amazon selling services/functionality, an application exposing data, or simply improved tools for consuming these services, the web starts to become more seamlessly connected instead of duct-taped together.”

Eric Meyer

“Microformats. Whether they persist in their current form 10 years down the road or give rise to something newer, they are the only real hope we have of delivering a more semantic web to everyone. If you want to see the beginnings of what that will be like from the user’s perspective, install the Operator extension for Firefox and hit some microformatted sites.”

Andy Budd, ClearLeft

“I think one of the biggest changes came when businesses started to realise that they needed to work their business models around their user needs, and not expect users to fit around their outdated business models.”

Sean Madden, Frog Design

“I’m hoping that we’ll place a grubby little finger squarely on information aggregation, both on a personal level and as a vehicle for providing relevant recommendations. The key tenet powering the idea of the wisdom of the crowds says that a crowd is at its wisest when it is diverse, independent, decentralized, and aggregated. The internet has always encompassed the first three, but only recently have we recognized the power and started to understand what we can do with intelligently considered aggregation.”

Peter Nixey

“Funny you should ask … my call would be OpenId. Of course, as a disclosure, I should also tell you that I’m currently on Y-Combinator in the states and my company is one which is hoping to make OpenID easy!”

Derek Powazek

“The thing about today’s web that we’ll look back on in 10 years and say “that was important” is … print. Tangible, actual print.

The web has created a new generation of writers. Say what you want about crappy screens and ever-faster broadband — what we do online every day is read and write.

Meanwhile, print-on-demand technologies are quietly getting better and cheaper every day. You can now get better photographic reproduction out of a digital press than a traditional one.

Where do you think this new generation writers will turn for authenticity and professionalism after they’ve gotten the taste for writing in their system? What could be more respectable than the printed page?

We’re still figuring out what the web is truly good for. After all, we’ve only had a dozen or so years to practice. But we all know what print is good for — permanence, authority, and beauty. The web will not replace print any more than television replaced radio. It will, instead, change it into something better.

The children of the internet, raised on digital efficiencies and open access, are going to reinvent the printed page. The revolution has already begun.”

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22 Responses to “Back to the Future of the Web”

  1. Richard Conyard says

    I find it amazing that no one sought to mention the rise of social networking, albeit still in it’s infancy and open API (I know APIs were mentioned but social goes beyond that) sets still being in effect walled gardens.

    I one simple step networks have made publishers of us all, and readers of us all. Something as simplistic at the FB newsfeed serves me the latest pictures of my 3 week old nephew as well as times and locations general pub debauchery. All driven not by an anonymous entity, but by my network of friends and family.

    For those of you that have back issues of Wired it’s good to see the morning breakfast picture from one of their predictions of future web directions ( it was published in ‘94 or ‘95 I can’t remember), have come true.

  2. Ryan Carson says

    I’m with Eric - the rise of the semantic web is going to be a massive milestone.

  3. Tony Wright says

    Interesting list.

    I love Derek Powazek (I’ve been devouring everything the guy has written since he was showing us cool ways you could use framesets!), but …. Print? Putting words and images on dead trees? As a “turning point of the web”?

  4. Igor Myroshnichenko (MIL) says

    Sehr Interessanter Artikel, weiter so!

  5. Dylan Schiemann » Blog Archive » back to the future of the web says

    […] I was quoted in a recent Vitamin article, Back to the Future of the Web. Basically they asked a bunch of people the question, “10 years from now what will we look back on as important to the web?” I think the variety of answers and perspectives is pretty interesting. […]

  6. All in a days work… says

    […] Back to the Future of the Web 10 years from now what will we look back on as important to the web? That’s what we asked 16 top designers, developers and entrepreneurs. Read what they had to say. (tags: Internet) […]

  7. Derek Powazek – links for 2007-07-25 says

    […] Vitamin Features: Back to the Future of the Web I’m the crazy one at the end babbling about the printed page. (tags: web future) […]

  8. Frank Sattler says

    As weird as it sounds, I’m with Derek Powazek. I reckon he’s spot on. Imagine all the prize-winning authors in 10 years time, being asked by interviewers “So, when did you know you wanted to write?”, and the answer coming back as “When I published my blog and found that people wanted to read it”…
    And as for dead trees - like it or not, but books will not go away in a hurry. Can you imagine taking a laptop to the beach? Also, I for one would not want to curl up in my bed with a laptop instead of a book.

  9. Lisa says

    It may be boring and hackneyed to us now, but I think the principles and features of ‘web 2.0′ will define these last couple of years, where social applications and the web as platform (for services, APIs etc) came into their own. No doubt these will quickly lead to new and much more exciting developments, but these are technical and cultural/social shifts which will have a lasting impact - whether people react against them or, as I hope and predict, become ever more progressive. I also agree with Andy B, the shift in power from the business to the consumer has also been a significant trend. The democratic nature of the web is now and hopefully will remain a very powerful thing, whether its in commerce or reporting or just sharing opinions.

  10. FreshTECH » Blog Archive » Back to the Future of the Web says

    […] 10 years from now what will we look back on as important to the web? That ’s what we asked 16 top designers, developers and entrepreneurs. Read what they had to say.read more | digg story Got an Fresh Idea? Register a Domain Name […]

  11. Maniquí says

    Google’s propagation hasn’t been mentioned yet (yeah, I know, Google has been here before “today’s web”).
    If ten years from now Google (as a company, as a search engine, as a services provider) remains existing, we may be tempted to say it was important for today’s web. And Google could be added to the list of things (like Coca-Cola) that I imagine will keep “existing” even after human kind is extincted.
    Also, for many people (not geeks as us but people like my father or non-geek friends) the Internet/web is Google ( “the ‘google’ doesn’t work”).

    For many small business (not just web-related ones but almost every other business), to be listed in Google/Yahoo search results in a higher/better position than some bigger competitors is something invaluable (and relatively cheap, compared to appear in other types of media where ads can be published).
    So I think page rank and SEO are something important from today’s web. Indeed, it’s something that many web design/development business (those who creates today’s web) sells to their clients (big or small) when they create their website/web-application.

    “To be linked or not to be linked, that’s the question.”

    Finally, in ten years, I would like to see both webs (today’s web and the one from 10 year from now) to be analyzed looking through the window of the Cluetrain Manifesto.

    Sorry for my english.

  12. Gillico » Design Blog Archive » Back to the Future of the Web says

    […] Vitamin’s feature, interviewing 16 designers, as to, years from now, what we will look back upon as important features/milestones of the Web as today. Link […]

  13. adaptive path » blog » blog archive » Signposts for the Week ending July 27, 2007 says

    […] Dan joins others expounding on the future of the web. […]

  14. A. says

    Women. 10 years from now, there will be more women on these lists.

  15. jeremy says

    Print? No way! Ok, maybe e-paper. I do agree that the next great authors will be coming from a blogging standpoint. It’s great practice and instant feedback.

    And yes, bring on the women!

  16. Mindtracks » What is the future of the web? says

    […] I always admire those who either attempt to predict the future or try place in an historical context contemporary developments in techonology. Adam Howell of Vitamin has asked 16 top designers what current web developments would be seen in the future as important “What’s one thing about today’s web (company, technology, movement, etc.) that you think we’ll look back on in 10 years and say ‘that was important’ or ‘that was really a turning point in the history of the web’?” […]

  17. Sharing Data: Becoming A Walk in the Park | out of the blue | marketing, design, print design, web development, web design and random stuff says

    […] One of my favorite web design blogs is ThinkVitamin and the headlining article is “Back to the Future of the Web”. It is a easy read where they asked 16 top web designers this question… […]

  18. Bryan says

    IDK…Just a thought…I hope in 10 years we don’t look back and realize the opportunity that was missed as large media companies consolidate the web. It’s amazing how many users know so little (or don’t care) about net neutrality and the efforts that large media companies are making to craft legislation that tilts the web playing field in their favor. Not to be “Chicken Little” here, but just a thought.

  19. Rue Plumet » Interesting Sites For This Week says

    […] Back to the Future of the Web Tagged as: web design development interesting […]

  20. What is the future of the web? « Mindtracks says

    […] 3, 2007 What is the future of the web? Posted by sharonb under Digital Culture , Second Life  I always admire those who eitherattempt to predict the future or try place in an historical context contemporary developments in techonology. Adam Howell of Vitamin has asked 16 top designers what current web developments would be seen in the future as important “What’s one thing about today’s web (company, technology, movement, etc.) that you think we’ll look back on in 10 years and say ‘that was important’ or ‘that was really a turning point in the history of the web’?” […]

  21. w3net says

    None of them mentioned local storage possibilities (Dojo Offline, Google Gears), which I think is a major leap forward. It will allow you to use your favorite web application when you are offline too.

    I can see two alternatives:
    1. Ajax - it uses native technologies (JavaScript, HTML, CSS, XHR,..) provided by the browser. The advantage is that it works on all (A grade) browsers. Its disadvantage is that the technology is being developed very slowly. Developers cannot use the latest technologies because not all browsers support them.
    2. alternative solutions based on Flash and Java such as (Adobe Flex, OpenLaszlo, ..) Its advantage over Ajax is that it evolves at a much more higher peace. Developers can use all the latest technology because the solution does not rely on browsers’ capabilities at all instead the solution is provided by a browser plug-in.

    A few years later users will not know if they are using a web application or a desktop application. The web is the real platform, only a few desktop applications will survive.

    The question now is this: Which will be the winner Ajax or Alternative RIA solutions?

  22. kaiser says

    I think the only real important and forth-looking sentence came from Dan Saffer, who said: “We’re starting to see physical locations having metadata attached to them, and it won’t be long before our devices and the mobile web can make that data available to us rapidly and geo-specifically.”

    …cheap chips which can get printed on everything. that´s the (dark?) future. not only commerce getting more and more into our lives… now it´s starting to make statistic about our behaviors… cruel, isn´t it? no. it´s terrifying.

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