If you are a web designer, these 7 design movements haunt you. It‘s a love/hate relationship. You think to yourself, “I want to create something that‘s never been done before,” but you feel spellbound because you know “what works.” Unfortunately, you also know that “what works” has been done a million times before. No matter how hard you and other creative-types strive to do something new, history has created a set of “classic” styles that basically remain the same, save some minor updating.
Take the world of fashion for example. Fashion is in one minute and out the next because we get bored of looking at the same things day after day. The same pattern will occur in web design. However, just as there are mainstays of good fashion, such as the little back dress, there are also mainstays of good web design. Every site may not fit into each of the categories exactly and some may be combinations of styles, but you‘ll get the idea.
1. Collagism – Make it un-perfect.
The inspiration behind the collage is to create something new out of old pieces. The collage style in web design consists of elements such as paper, tape and grungy or dirty textures. Drips, sprays, splatters and coffee stains are also hallmarks of the collage. This style has a sense of tangibility and is a counterpoint to the geometrically clean perfection that computers naturally exude. You’ve seen this style on everything from snowboarding sites, church sites and even network sites. The trick to this style is to break outside of the grid. Use background images to make things look ‘askew.’ Even though your text may have to be straight, you can trick the eye with background images that are not straight. This creates a sense of movement with organization.
Artists who inspire: USSR Posters on Flickr, Max Ernst, Peter Blake and Hannah Hoch
1.1 Collagist Art Example:
1.2 Collagist Web Examples:
2. Ornamentalism – Interior decorating.
Ornamental design can be similar to the collage, but the essence of the ‘fleur de lis’ and Art Nouveau ornamentation separate this style from the rest. It is often seen on the web in background patterns or framing elements. Ornamental design is inspired by architecture, where ornaments are applied as decorative accents from stone, wood, precious metals or plaster. The easiest way to incorporate this movement is through a monochromatic damask background pattern which is subtle yet dramatic.
Artists who inspire: Gustav Klimt, Alfons Mucha, Mikhail Eisenstein and Hector Guimard
2.1 Ornamentalism Art Example:
2.2 Ornamentalism Web Examples:
3. Glossism – Reflective, isn’t it?
This is the most popular style on the web today. You’ve seen it everywhere; it best embodies the phrase ‘Web 2.0’ when referring to design. It includes gradients with jewel-tone colors that are so shiny you just want to lick your monitor. Reflections, gradients and glossy buttons are fundamental for this web design movement. This style is here to stay even though a lot of people are already sick of looking at it. It creates a sense of cleanliness and easily guides the user through an interface that also include bold jelly colors, sun burst shapes, badges, rounded corners and talk bubbles.
3.1 Glossism Art Example:
3.2 Glossism Web Examples:
4. Wordism – Words Become Art.
This movement is inspired heavily by the print world and is predominantly seen as the digital counterpart of traditional magazines in e-zines. Its characteristics use an overall grid-like layout and powerful typography in lieu of decorations or design elements. The typography itself becomes a visual stimulant, making it almost unnecessary to add other photographs, illustrations or decoration. Inspiration for Wordism can be found in the poster artists of WWI and WWII, who used illustrations combined with bold typography. Modern graffiti art could relate to this movement as well.
Artists that inspire: Robert Indiana, Adolphe Muron Cassandre, and International Posters
4.1 Wordism Art Example:
4.2 Wordism Web Examples:
5. Futurism — Think Like a Trekkie.
This was one of the first design movements on the web, but it’s not often used today. In the future I could see this making a comeback — not in exactly the same way but with a new twist. This style is translated through geometric shapes such as computer circuits, motherboards and mechanical gears. In essence, this movement is a reflection of technology and what we might envision the future to be like.
Artists who inspire:deviantArt , Joe Pogan and Chris Foss
5.1 Futurism Art Example:
5.2 Futurism Web Examples:
6. Minimalism – Less is More.
The minimalist movement was a response to the abuse our senses took from early web pages when busy backgrounds, blink tags and rainbow colored text were the norm. “Minimalism” is a term coined by the art and literature circles to describe a movement toward extreme simplification of form and color. Minimalism, as it relates to web design, focuses on usability, aesthetics and letting the content be the star. This kind of design doesn’t have to be boring. In fact, proper use of white space gives a site a level of sophistication that is often missing from sites that have every little space crammed with something.
Artists who inspire: Artcyclopedia, Frank Stella and Ellsworth Kelly
6.1 Minimalism Art Example:
6.2 Minimalism Web Examples:
7. Retroism — A Blast from the Past.
Retro design can draw from anything in the past, such as the illustrative look of the 50’s, the flower power of the 60’s, disco of the 70’s or even the cool pop art of the 80’s. Mainstream styles and graphics of these eras were restricted by the limitations of the technology of the day. Retroism takes advantage of the iconic looks that these limitations created. The VW Beetle is the perfect example — compare the 1961 Beetle to the new convertible of the 2000’s. When using this style it’s a good idea not to over do it. There can be too much of a good thing.
Artists who inspire: iso50, Crazy Labels and Bastard Graphics
7.1 Retroism design Example:
7.2 Retroism Web Examples:
Design may evolve, but the basics remain the same.
The world collectively shifts its visual thinking of what’s considered “in.” You see this collective thinking in everything from the colors we use to paint our walls to the shapes of fashion that adorn our bodies. Even though things are always evolving, basic movements will remain the same. So the next time you’re looking for inspiration, just go back to the basics and add your own twist. The 7 design-isms listed above are not the only design movements of the web; many have yet to be defined or even discovered. These design-isms may very well be the little black dress of web design — everyone uses them because they work — but with a little creativity it’s still possible to make them your own.
Nice article overall. I really like a lot of the examples, and have frequented them before. I have seen some more extreme examples out there for Minimalism which goes into little to no images, one font type, 2 to 4 colours, etc.
What about emulation? Copying (attempting) another medium type, interaction or experience like TV, newspaper, radio?
Great article, Larissa! As a Web Developer myself, I do really like to improve my Design skills to at least know more about the designing process of a Web Site and this well explained article does really help me to acomplish this.
Thank you for the time you spent writing it!
Thank you very much for your link on www.presidentielles.net in your “wordism” section & bravo for your review.
Great post. Makes me want to break out my Principles of Modern Art book.
very thanks! i needed some inspiration :)
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This is a great article and the examples are impressive, for the most part. But surely there are better examples of minimalism. None of the examples you present seem to be in the same category as LG Williams.
I’m very interested in the minimalist style (I’ve created a WordPress theme in this style: Modio), but I haven’t found many other examples. Would love to see some others if anyone has recommendations.
Thanks!
Great post. Loved the examples.
Indeed, you could find some better examples of minimalism:
Here’s a two nice ones:
http://www.atelier.ie/
http://www.pentagram.com/
Great examples, this is just shows that you can find inspiration in anything.
Thanks for the inspiration in creating better web design.
[…] Larissa Meek talks on Vitamin about 7 design-isms that are both cliche and classic. They’re cliche because they are used everywhere, but they’re classic because they work. […]
And that`s why I love Vitamin essential article.
Great examples Larissa, I`m waiting for more.
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I think I went through every single one of these design-isms while making the current version of my site. Excellent article and it’s good to see I am thinking in line with the trends.
Excellent. Nice read.
[…] 7 Web design-isms by Larrisa Meek Posted by: roxzen in Design Larrisa Meek talks about 7 Web design-isms on thinkvitamin, covering design movements on the web and how it might relate to traditional artistic movements. They are both cliche and classic. Cliche because they are widely used, classic because they work everytime. For this she has included art example side by side with web examples. […]
[…] 7 Surefire Styles That Work “No matter how hard you and other creative-types strive to do something new, history has created a set of “classic” styles that basically remain the same, save some minor updating.” […]
You have to use them all. Clients like you more if you do. Great post.
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Still searching for a way to improve creativity by using a specific manual, a definitive way to success. Your 7 points might be a step on the road to this.
Interested.Thanks.
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Quite an articlism.
Thanks for the great feeback everyone and for some great examples of other sites!
@Revy - I think it’s important not to “copy” or “emulate” but to focus on a style or movement.
Maybe not “copy” bot to recreate a medium type in this one. One example I really like is http://coudal.com. They have this great newspaper/magazine feel to them, but with better writing that is more relevant to my interests (sweet interview with Andy Mueller). So radio, TV, paper, whatever. Thinking about those experiences and intertwining them into one makes me giddy.
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[…] Update: I found this article after I wrote this, it addresses the visual aspect of what I was talking about. The analogy to fashion is interesting and something I have been trying to articulate for a while. […]
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Nice read and great examples, well done.
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Very interesting! I think my site belongs to point 1 and 7…
Of those styles the only totally web based with no predeccesor in printed material might be the Glossism…
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Excellent post! Bookmarked….
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Very cool!!
i love your collection and classifications of websites!
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Nice article actually. Thanks for the nice roundup of styles.
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Very good overview about the state of the art. We really need a second edition of Fresh Styles for Web Designers. Curt Cloninger, where are you?
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Great Example. After Reading this Article i think i would learn more about Design-isms.
My favourite example of minimalism has to be Daring Fireball. I’m constantly amazed at how much you can do with how little… I think it’s the most stylish site in my bookmarks.
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A great inspirational article for when you’re starting a new project and staring at a blank computer screen trying to decide where to start.
Great article. I wish more people looked for inspiration outside of the web.
Lee
Are models supposed to be this smart? Nice work.
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This is a nice exercise, but it reduces both art and design to stylistic treatment of something, and thereby strips them from their historical, cultural and intellectual foundations and purposes. I know that it’s easy to ride the surface ride, but in the long run it will only lead to shortsightedness and narrowmindedness. Sigh!
Very nice article. I am all for following trends and down with the naysayers. Why should i be so arrogant as to think i can invent a new AND attracive design style every time my clients wants a name card?
Very cute pic larissa. I am imagining you seductively coding HTML
Hummm… is there any type left nope good article.
Vijay
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Please allow me to include my site as example partly into the “Glossism Web Examples” and partly into the “Minimalism Web Examples”: www.RespiroMedia.com
What is your opinion about my classification?…
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[…] Vitamin Features » Web Design-isms: 7 Surefire Styles that Work (tags: design webdesign inspiration web art graphics blog graphicdesign tips commentary) This entry was written by admin and posted on June 18, 2007 at 7:48 pm and is filed under LinkDump. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL. […]
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Great article. Thanks.
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[…] Web Design-isms: 7 Surefire Styles that Work Glossy buttons, ornamental backgrounds, futuristic interfaces. We’ve all been guilty at one time or another of committing the 7 design-isms in this article from Larissa Meek. But that’s okay, she tells us, they’re classics for a reason. […]
[…] Web Design-isms: 7 Surefire Styles that Work Glossy buttons, ornamental backgrounds, futuristic interfaces. We’ve all been guilty at one time or another of committing the 7 design-isms in this article from Larissa Meek. But that’s okay, she tells us, they’re classics for a reason. […]
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I like your post Larissa especially the samplewbsites…..thanks for sharing…
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Better examples of Minimalism style:
http://rainfall-daffinson.com/minimalism/
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[…] Glossy buttons, ornamental backgrounds, futuristic interfaces. We’ve all been guilty at one time or another of committing the 7 design-isms in this article from Larissa Meek. But that’s okay, she tells us, they’re classics for a reason.read more | digg story […]